Prosopis juliflora is a fast growing and very invasive tree, which has now invaded at least 1.2 million hectares of land in Kenya alone. Commercial utilisation of Prosopis allows valuable deforested areas to rejuvenate and grow while managing the spread of the invasive tree which threatens the survival of local ecosystems. 

Most charcoal is produced by harvesting wood from local forests. Mass deforestation is a key contributor to climate change, so by diverting charcoal production from valuable forests to an invasive tree species we address deforestation while providing a sustainable cooking fuel to consumers. 


Create a sustainable charcoal industry while generating social and environmental impact


Knowing for millions of people that charcoal is the only affordable cooking fuel option our mission is to: 

Produce forest-friendly charcoal from the wood of a locally invasive tree


  • Demonstrate that the charcoal trade can be sustainable while preserving the environment, generating livelihoods and lifting people out of poverty
  • Transform the cooking fuel market for every household and business in Kenya
  • Reduce pressure on the forests and eco-systems due to extensive deforestation

How we address the UN's Sustainable Development Goals

Tinder Eco Fuels aims to provide a meaningful contribution to the following United Nations Sustainable Development Goals:

  • No Poverty (SDG 1)
  • Affordable and clean energy (SDG 7)
  • Decent work and economic growth (SDG 8)
  • Responsible consumption and production (SDG 12)
  • Climate action (SDG 13)
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